ORLANDO, FL – West Indies Peppa Sauce (WIPS) is proud to announce that its WIPS Red Scotch Bonnet sauce has been awarded 1st Place in the Caribbean Category at the 2025 International Flave Awards. This marks a repeat victory for the brand, following the 1st Place win of its WIPS Yellow Scotch Bonnet in 2024.

The achievement coincides with the brand’s second anniversary and a major milestone for its leadership: Founder Randy Pulayya was recently honored with the Madam Excellence Award through the New Voices Foundation Madam CJ Walker Institute PACE Bootcamp. This award highlights WIPS as a high-growth challenger brand reshaping the condiment category by embedding health, transparency, and function into everyday foods that consumers already trust.

"Winning 1st place two years in a row is a significant achievement that validates our family’s legacy. Our four-generation-old recipe is meeting a modern demand. With the newest report from the 2026 Specialty Food Outlook from SFA, Menu Data and the Food Institute, 67% of consumers now seeking authentic global flavors and clean labels, we are proving that you can have 'better-for-you' flavors without trading off the heat," said Randy Pulayya, Founder of West Indies Peppa Sauce.

The 2025 Flave Award win follows a year of significant commercial momentum, including a successful trial run at Sprouts Farmers Market. As functional health and wellness move into the mainstream, WIPS is positioned at the forefront of a global hot sauce market currently valued at over $5 billion. By replacing artificial preservatives with simpler, heritage-driven ingredients, WIPS is capturing a growing segment of the market that prioritizes both wellness and flavor.

With these consecutive international wins and the success of its recent retail trials, West Indies Peppa Sauce is focused on scaling its operations to meet increasing demand. The brand aims to broaden its accessibility, ensuring that the four-generation-old recipe can reach a diverse audience—ranging from the Caribbean diaspora seeking a taste of home to Caribbean-adjacent consumers and culinary enthusiasts searching for truly authentic, globally-inspired flavors.

"Our goal is to give everyone easier access to the recipe our family has perfected over a century. We are an upstart brand, but we are reshaping the category by sticking to the transparency and quality our ancestors practiced long ago," Pulayya continued.

About West Indies Peppa Sauce:

West Indies Peppa Sauce (WIPS) is a family-owned business dedicated to bringing the authentic flavors of the Caribbean/West Indies to a global audience. Committed to quality, authenticity, and cultural preservation, with a mission to share the rich culinary heritage of the West Indies, WIPS offers a range of premium pepper sauces available on their website, Amazon at events throughout Florida, and select retailers. WIPS won the 2024 and 2025 Spicy International Flavor Sauce of the Year Award in the Caribbean Category and is featured on Hot Ones Caribbean Edition, Season 4.

For more information, visit shopwips.com or follow us on social media @shopwips.

Media Contact:

Shauna Vo Pulayya
Co-founder
info@shopwips.com
(321) 278-6161
shopwips.com
@shopwips on Instagram, Facebook and TikTok

###