We are thrilled to share some fantastic news with our West Indies Peppa Sauce supporters! We've officially become members of the Specialty Food Association (SFA)! This is a monumental step for us as we continue our journey to bring the vibrant flavors of the West Indies to kitchens and tables across the nation.

What is the Specialty Food Association?

For those unfamiliar, the Specialty Food Association (SFA) is a big deal in the food world. The SFA, a non-profit trade group founded in 1952, represents more than 3,600 businesses in the $207-billion specialty food industry. They support and connect a diverse community of food makers, buyers, importers, distributors, and others through events, programs, and education.

Becoming a member of this prestigious organization connects us with a powerful network of industry leaders, from fellow food makers to influential buyers and distributors. It provides us with invaluable resources, educational opportunities, and insights into the ever-evolving specialty food landscape.

What Does This Membership Mean for WIPS?

Our membership in the SFA signifies our commitment to quality, innovation, and contributing to the rich tapestry of the specialty food industry. By joining this community, we aim to:

Connect and Collaborate: We're eager to connect with other passionate food entrepreneurs, share knowledge, and explore potential collaborations that can elevate the entire industry.

Stay Ahead of Trends: The SFA is at the forefront of culinary innovation. Being a member will allow us to stay informed about the latest trends, consumer preferences, and best practices in the specialty food market.

Champion Quality and Craftsmanship: Like the SFA and its members, we are deeply committed to producing high-quality, authentic products that delight consumers.

West Indies Peppa Sauce will Exhibit at the Summer Fancy Food Show

We’re excited to also announce that West Indies Peppa Sauce will be exhibiting at SFA’s Summer Fancy Food Show in New York from June 30 to July 1!

The Summer Fancy Food Show is North America's largest specialty food industry event, connecting industry professionals for 70 years to build partnerships, discover products, and grow businesses.

We'll be part of the Debut District, a dedicated area showcasing exciting new companies and products. This is an incredible opportunity for us to introduce our unique West Indies Peppa Sauce to a wide array of industry professionals, from retailers seeking exciting new additions to their shelves to distributors looking for the next culinary sensation.

For WIPS, this is exactly what we're aiming for. We're ready to share the authentic flavors of the Caribbean with a broader audience and demonstrate the versatility and deliciousness of our handcrafted sauces.

Fulfilling Our Purpose, Mission and Vision

Joining the SFA and exhibiting at the Summer Fancy Food Show offer increased visibility, networking with potential partners, and industry validation. This aligns with our purpose to preserve and celebrate Caribbean culture through our premium products, our mission to provide authentic, high-quality Caribbean foods, and our vision to become a global leader in creating West Indian food products that inspire exploration of West Indies flavors.

We are incredibly excited about this new chapter for West Indies Peppa Sauce. These significant milestones will propel us closer to our goal of becoming a household name for authentic Caribbean flavor.

Stay tuned for more updates from the Summer Fancy Food Show.